The Vitala Continence Control Device is a single-use, disposable disc which is worn together with the ConvaTec Natura skin barrier. The device functions by sealing against the stoma to prevent the release of stool, while still permitting gasses to vent through an integrated, deodorizing filter. When in use, stool is stored inside the body, negating the need to wear an ostomy pouch. The unique design not only eliminates the need for a pouch for an extended period each day, it also minimizes the noise, and odors that sometimes accompany pouch use.

The Vitala Continence Control Device is easy to apply and remove, and has a discreet low profile that makes the presence of an ostomy less noticeable. An additional feature is a built-in expandable container to prevent soiling and odor during the removal process. The Vitala is also waterproof, so it can be worn when bathing, showering, or swimming. The Vitala Continence Control Device and the ConvaTec Natura skin barrier are products of ConvaTec (Skillman, NJ, USA), and have been approved by the U.S. Food and Drug Administration (FDA).

"For people with a colostomy, Vitala will provide a new benchmark in ostomy management, giving them regained control, more confidence and greater freedom than ever before," said Nino Pionati, President of ConvaTec Ostomy Care. "Since ConvaTec first introduced ostomy appliances more than three decades ago, we have continually focused on finding new and better ways to help patients return to a full life after surgery. Today, with Vitala, we believe a new era in ostomy management is ready to begin."

Surgical procedures in which stomata, or openings in to the body, are created end in the suffix "-ostomy" and begin with a prefix denoting the organ or area operated on. One well-known form of an artificial stoma is a colostomy, which is a surgically created opening in the large intestine that allows the removal of feces out of the body, bypassing the rectum, to drain into a pouch or other collection device. The stoma is usually covered with a removable pouching system (adhesive or mechanical) that collects and contains the output for later disposal.

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