US Medical Leaders Build on Professional Partnerships at Arab Health 2017

From personal care and safety products to over-the-counter remedies, specialized medical devices, equipment and treatment strategies, US exhibitors in Dubai represented a wide scope of America’s smartest science, technology and innovation.

The US International Pavilion, which is being organized since 1996 by Kallman Worldwide, in coordination with numerous government agencies, including the departments of Commerce and State, comprised of nearly 3,000 square meters and hosted 270 exhibitors, more than 85% of the total American contingent, out of which 70 were first-time attendees.

The US Pavilion saw visitors initiating or strengthening business and professional relationships in the Middle East with US exhibitors ranging from publicly traded stalwarts to privately held small-and-medium-sized enterprises.

“When U.S. companies commit to exhibit at Arab Health, they’re saying they believe in the power of this event to attract real business prospects and customers. The steady growth and diversification of the show speaks for itself,” said Kallman Worldwide President and CEO, Tom Kallman. “As the organizer of the US International Pavilion for more than 20 years — even before the launch of Dubai Healthcare City — our team is proud to help exhibitors capitalize on this influential international business opportunity and contribute to the extraordinary level of investment in medical infrastructure and innovation in the UAE.”

In addition to organizing the national Pavilion, Kallman also invited show attendees to visit US exhibitors with its “Ask America” advocacy campaign. The message was placed prominently on site, integrated into hospitality and VIP events during the show, and promoted in social media.

“The United States is among the biggest international exhibitors at Arab Health because it’s the world's biggest health and medical supplier, but that’s no guarantee buyers will look to work with U.S. companies over others,” said Kallman. “As the organizer of the US International Pavilion, we have a responsibility to advocate not only for our exhibitors, but for our nation in this highly competitive global marketplace.

“We invite every Arab Health visitor to ask America because we are listening,” he said. “Whether as manufacturers, suppliers, advisors or development partners, the United States supports the region’s health and medical professionals, and is dedicated to helping them improve patient outcomes and overall quality of life.”