Obstetrics/Gynecology Drive Growth of European Ultrasound Market

Developments in three-dimensional (3D) and 4D imaging capabilities, as well as the large-scale use of ultrasound systems in private clinics are facilitating this growth. Advances in transducer technology and computer-aided diagnosis (CAD) software will additionally enhance the potential for ultrasound as a critical tool in imaging the human body. Newer technologies such as elastography also hold promise for revenue augmentation.

Frost & Sullivan (Palo Alto, CA, USA), an international growth consultancy company, estimates that the European ultrasound market will earn revenues of U.S.$719.0 million in 2006 and reach $1063.3 million in 2013. "Advances in 3D and 4D imaging capabilities, the use of ultrasound contrast media and the increasing deployment of ultrasound for breast imaging will enhance the growth of the European ultrasound market,” noted Frost & Sullivan medical imaging team leader, Karthik Arun B. "The Ob/Gyn ultrasound segment and the ‘other' ultrasound segment [comprising hand-carried ultrasound and interventional ultrasound] will be the fastest growing in the total European ultrasound market.”

Technologic improvements in 3D and 4D imaging capabilities have reduced the scan-time for most ultrasound procedures, thereby improving workflow. Developments in ultrasound contrast media and their increasing use have greatly increased the potential for their use in diagnostic imaging as well as in interventional procedures.

However, the market for radiology ultrasound--the largest segment--will exhibit only marginal growth as a result of its market reaching saturation and ultrasound systems being used increasingly in non-radiology applications. Furthermore, intensifying demand for technologically superior systems at lower cost is placing immense pressure on participants to price their products competitively, while trying to maintain sustainable profit margins. Competition from modalities such as magnetic resonance imaging (MRI) and the matter of data volume management present considerable challenges to market growth.

As there is an increase in use of ultrasound systems outside the radiology department, market participants will need to focus on developing training programs for users, according to Frost & Sullivan. Participants will need to push for regulatory mandates for new ultrasound applications to support their rapid penetration and uptake.



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