ACMI Creates New Business Unit

(Southborough, MA, USA) has created a new business unit called Gynecology and Surgical Specialties (GSS).

This new unit will focus specifically on areas of endoscopy and minimally invasive procedures where ACMI has strong clinical and technologic expertise, including gynecology, laparoscopy, and anesthesia. GSS will incorporate ACMI's full product line of endoscopic and minimally invasive products for gynecology, general surgery, and anesthesia subspecialties. These include a broad range of flexible and rigid endoscopes, laryngoscopes, laparoscopic instruments, and fluid-management and suction-irrigation systems.

In addition, ACMI has combined sales and marketing into one organization that will drive decision-making closer to the customer, ensure that product development is closely aligned with the marketplace, and allow ACMI to quickly respond to changes in the marketplace. The sales and marketing unit will report directly to the vice president of sales and marketing, Larry Hicks, who has joined the company from Karl Storz Endoscopy.

"There are a number of clinical specialties, including women's health, that are clearly growing and that need focused attention in terms of products and specific solutions,” stated Boris Levin, vice president and general manager of GSS. "We want to build as strong a brand name in gynecology and key surgical specialties as we currently have in urology.” ACMI sells its products in more than 70 countries around the world.




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